pós-modernismo ou a lógica do capitalismo periférico

The building whose features I will very rapidly enumerate in the next few moments is the Bonaventura Hotel, built in the new Los Angeles downtown by the architect and developer John Portman, whose other works include the various Hyatt Regencies, the Peachtree Center in Atlanta, and the Renaissance Center in Detroit. I have mentioned the populist aspect of the rhetorical defense of postmodernism against the elite (and Utopian) austerities of the great architectural modernisms: it is generally affirmed, in other words, that these newer buildings are popular works on the one hand; and that they respect the vernacular of the American city fabric on the other, that is to say, that they no longer attempt, as did the masterworks and monuments of high modernism, to insert a different, a distinct, an elevated, a new Utopian language into but the tawdry and commercial sign-system of the surrounding city, rather, on the contrary, seek to speak that very language, using its lexicon and syntax as that has been emblematically 'learned from Las Vegas'.



[Fredric Jameson, Post-Modernism and the City in Postmodernism, or, The Cultural Logic of Late Capitalism + habitação multifamiliar, Entroncamento, autor desconhecido]


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